Roof is a Milan-based creative content agency founded by Giacomo Simoni in 2017 to provide expert services and fresh ideas to the fashion, beauty, luxury and lifestyle industries.
We curate everything from digital and social strategy to content creation, from art direction and production to branding consultancy.

We take pride in establishing a solid dialogue with our clients to come up with the perfect tailored solutions to their digital needs, channelling our extensive editorial background to give them that extra edge. Infusing everything we do with our long-spanning experience and genuine passion for storytelling.

We love a good story and know what goes into capturing an audience. We create the kind of digital content that truly speaks to a brand’s identity while also speaking to its target. Defining a social strategy and establishing an editorial calendar, producing dedicated shoots and compelling copy, curating daily publishing and driving engagement numbers: we do it all.

Creating beautiful imagery was our first calling and we still put our heart and soul into making collections and concepts come to life, be it on or offline. From defining the perfect mood and styling impactful looks to arranging shoots and designing lookbooks that will make a lasting impression, we come up with strong visions and make them happen by curating every aspect, working hand-in-hand with our clients each step of the way. Whether it’s e-commerce or printed media, we operate across all platforms and know how to make the most of each single one.

From providing insightful branding consultancy to throwing must-attend events, there is so much more to us than meets the eye.

Roof is a roof.