Roof Roof Roof
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Roof -- WHITE MILANO

WHITE MILANO
Art Direction

Roof -- DOUCAL'S

DOUCAL'S
Art Direction

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DOUCAL'S
Art Direction

Roof -- L'ATELIER

L'ATELIER
Graphic and layout design

Roof -- PAOLONI SS19

PAOLONI SS19
Campaign

Roof -- RITUALS - LURVE MAGAZINE

RITUALS - LURVE MAGAZINE
Editorial - Beauty

Roof -- TRUSSARDI

TRUSSARDI
Look book

Roof -- GENTRYPORTOFINO F/W20

GENTRYPORTOFINO F/W20
Events

Roof -- GENTRYPORTOFINO F/W20

GENTRYPORTOFINO F/W20
Graphic and layout design

Roof -- PAOLONI SS20

PAOLONI SS20
Art Direction

Roof -- PAOLONI SS20

PAOLONI SS20
Still Life

Roof -- ZANELLATO PURA

ZANELLATO PURA
Art Direction

Roof -- ZANELLATO PURA

ZANELLATO PURA
Art Direction

Roof -- THE ESSENCE

THE ESSENCE
Editorial Content

Roof -- PAOLONI SS20

PAOLONI SS20
Art Direction

Roof -- EMPORIO ARMANI FW19 20

EMPORIO ARMANI FW19 20
Digital Content

Roof -- GUESS

GUESS
Digital Content

Roof -- PAOLONI FW19-20

PAOLONI FW19-20
Campaign

Roof -- PAOLONI FW19-20

PAOLONI FW19-20
Still Life

Roof -- PAOLONI FW19-20

PAOLONI FW19-20
Digital Content

Roof -- ANTONINO VALENTI FW 18

ANTONINO VALENTI FW 18
Creative Direction - Production

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UNDERARMOUR BRAND HOUSE OPENING
Events

Roof -- PORTRAIT OF SCENT - unFLOP MAGAZINE

PORTRAIT OF SCENT - unFLOP MAGAZINE
Digital Content

Roof -- TWISTER - unFLOP MAGAZINE

TWISTER - unFLOP MAGAZINE
Editorial Content

Roof is a Milan-based creative content agency founded by Giacomo Simoni in 2017 to provide expert services and fresh ideas to the fashion, beauty, luxury and lifestyle industries.
We curate everything from digital and social strategy to content creation, from art direction and production to branding consultancy.


We take pride in establishing a solid dialogue with our clients to come up with the perfect tailored solutions to their digital needs, channelling our extensive editorial background to give them that extra edge. Infusing everything we do with our long-spanning experience and genuine passion for storytelling.


We love a good story and know what goes into capturing an audience. We create the kind of digital content that truly speaks to a brand’s identity while also speaking to its target. Defining a social strategy and establishing an editorial calendar, producing dedicated shoots and compelling copy, curating daily publishing and driving engagement numbers: we do it all.


Creating beautiful imagery was our first calling and we still put our heart and soul into making collections and concepts come to life, be it on or offline. From defining the perfect mood and styling impactful looks to arranging shoots and designing lookbooks that will make a lasting impression, we come up with strong visions and make them happen by curating every aspect, working hand-in-hand with our clients each step of the way. Whether it’s e-commerce or printed media, we operate across all platforms and know how to make the most of each single one.


From providing insightful branding consultancy to throwing must-attend events, there is so much more to us than meets the eye.


Roof is a roof.

Fondata a Milano nel 2017 da Giacomo Simoni, Roof è un’agenzia creativa specializzata nella creazione di contenuti, branding, art direction e retail design per i settori moda, beauty, luxury e lifestyle.


Con anni di attività sul campo editoriale, una forte passione per il web, una profonda conoscenza delle dinamiche social e un approccio sempre fresco, curiamo ogni step, dalla definizione di strategie alla realizzazione di contenuti. 


Ascolto e dialogo sono le basi sulle quali lavoriamo per proporre soluzioni personalizzate, studiate per soddisfare le esigenze digitali dei nostri clienti e consolidare la loro notorietà.


Strategie e calendari editoriali, shooting dedicati, community management e engagement… Roof speaks social. 


Roof è un tetto creativo che unisce tutti i nostri ideali e tutte le nostre passioni.


Un luogo da cui osservare il mondo cercando nuovi punti di vista e nuove visioni.


Roof is a roof.

Come on, climb onto the roof

Above the sky touched with a finger

Beneath your feet on the ground

Above everything you don't know

Beneath everything you know

Above you risk

Beneath you plan

Above there is fantasy

Beneath there is frenzy

Above you fly

Beneath you run

Creative Social Media Management

Branded Content
Social Strategy
Editorial Plan
Interactive engagements
Social ADV
Mobile Experience
Digital Art Direction
Web Design
Visual e-commerce
Content and Activation


 

Video

Direction
Editing
Videomaking

Production


Budget & Production Supervision

Creative Direction

Art Direction
Campaign
Look book
Editorial
Visual Retail

Branding and Corporate Image

Graphic Design
Visual Design
Identity
Packaging

Retail Design and Production

Research and inspirational moodboards
Interior design
Architectural planning
Budget and Production Supervision

Events

Concept
Event management
Production
Location Scouting
Experential events

Giacomo Simoni
Creative Director and Founder
giacomo@ro-of.com

Sebastian Palomares
Jr. Creative Director
sebastian@ro-of.com

Valeria Averono
Beauty Curator
valeria@ro-of.com

Anna Curti
Accounting 
amministrazione@ro-of.com

Get in touch
info@ro-of.com


Work with us
work@ro-of.com


Instagram

Via Cadolini 32, 20137, Milan - Italy
T : +39 0235981891

P.IVA C.F. VAT 10983460964

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2017
A website by La Colonia



we worked with:
Emporio Armani, Trussardi, Guess, Myvi, Under Armour, Antonino Valenti , Casadei, Respiro Denim , Carrera, Cesare Attolini, Paoloni, Kiton, Greenapple Italy, Rare, Andrew Mackenzie, Ospace, Dermalogica, Galleria Fuori Campo, 
unFLOP magazine, The Real Wedding